Our focus

Women’s health

As a pioneer in feminine hygiene products and a market leader in France and Belgium, we aim to continue supporting women throughout the world daily and at every stage of their lives. We innovate constantly to bring effective solutions for women’s health, comfort and well-being through our beloved brand Saforelle®. Our commitment to women includes effective quality products, expert advice and a responsible attitude to the environment and society at large.

The power of being a woman

Bringing expertise in women’s health

Our women’s health experts work closely with gynecologists, general practitioners and midwives to develop products and solutions that fully meet women’s needs, helping to improve their everyday wellness. We have proven expertise in feminine hygiene with our specially designed Saforelle® cleansing products, and we have built up recognized expertise in vaginal microbiome, which plays a central role in women’s health, well-being and comfort. In particular, we have developed our patented Lactobacillus crispatus strain that helps restore balance to the vaginal microbiome.

Our experts are attentive to the full range of women’s intimate health needs, including solutions for discomfort, itching, irritations, dysbiosis (yeast infections, vaginosis, etc.) and cystitis. Some of our products may be taken alongside drugs, sometimes long term, to limit their side effects and help prevent recurring infections. Most of them belong to the Saforelle® range.

Supporting women all through their lives

By offering expert solutions for feminine hygiene, intimate care and specific health issues, we support women day to day and at every stage of their lives:

Body of a young woman from belly to thighs in panties holding a pink flower between her hands.
  • Childhood
  • Puberty
  • Sexual activity
  • Pregnancy
  • Nursing
  • Perimenopause, menopause and postmenopause

Our commitment to women

Quality products

All our products products and formulas are scientifically and clinically proven effective. They also undergo rigorous testing supervised by doctors (gynecologists, dermatologists or pediatricians) to check good tolerance in use.
Further, we select our ingredients to ensure our products are gentle on women and the environment, and choosing mainly European manufacturers that respect our quality requirements.

Corporate social responsibility

We back up our commitment to women’s health with concrete action to help our local communities. Here are some recent examples from France:

“The Missing page” (“La page manquante”)

In 2019, we launched a campaign encouraging French schools to provide more comprehensive information on the female anatomy. This involved distributing a printed insert for school science manuals and an original short film. The aim of “The Missing Page” is to help girls understand and take care of their bodies.

Charitable donations

We donate feminine hygiene products to charities and public services helping women in need, such as Règles Élémentaires, Secours Populaire, La Maison des femmes de Saint-Denis and Association MaMaMa…